Marketing Mix Assignment Example | Topics and Well Written Essays - 1750 words

Marketing Mix - Assignment Example The Le Bistrot Pierre restaurant chain provides a wide array of dishes to be presented to its customers. It is found that the restaurant provides a wide range of dishes on appetizers ranging from vegetable to non-vegetable dishes. For instance, the vegetable dishes consist of items like tomato preparations, onion soups and mushroom dishes. In the non-vegetarian section the restaurant in the appetizer front presents its customers with items like snail dipped in garlic butter. (Pierre’s Bistro, 2010) The restaurant is widely known not only for its flavored dishes but also for its economical price ranges. It is observed that the restaurant provides two to three courses of lunch at highly affordable rates. The rates charged for the lunch sessions at the restaurant vary between ten to twelve pounds only making it highly attractive from the customer’s side. The customers can even order for a glass of wine before commencing on the lunch at a humble rate of fifteen pounds. (Le Bistrot Pierre, n.d.; Le Bistrot Pierre: Restaurant Views, n.d.; Le Bistrot, 2010). In regards to its distribution parameters the restaurant chain Le Bistrot Pierre has opened up its eight unit in Harrogate, a township in Yorkshire. It is also planning to open up with its ninth arm sometime later this year. The restaurant chain Le Bistrot Pierre claims that its newly opened arm would help attract huge footfalls for the presence of a bar cum dining space. It also states that it is promoting a space for the balcony purpose also in the restaurant. The restaurant chain has other operating units spread along different key areas of United Kingdom. They include areas like Nottingham, Leicester, Derby, Leamington Spa, Stratford-upon-Avon and Sheffield. (Chomka, 2010) The restaurant outlet of Le Bistrot Pierre situated at Leamington Spa is in the center of many shopping outlets and