Mcdonalds Healthier Happy Meals Essay Example for Free

Mcdonalds Healthier glad Meals EssayIn severalise to successfully make these changes McDonalds hired a search group to conduct an extensive look into and present them with a cost efficacious root. The Research Questions The questions the company had to look into to resolve this issue was * How advise they make the meals for the children healthier while maintaining the convenience that fast intellectual nourishment is known for? * How can they cut the calories from their exist meals? * How can they make healthy sustenance desirable to children? * How can they keep these healthier options cost effective? * What would be the best marketing strategy to launch these healthier changes?The Hypothesis A hypothesis explores a supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation (Merriam-Webster, 2013). In the exploration to raise a question and catch an answer, the company has to face the question how can they ma ke the meals for the children healthier while maintaining the convenience that fast food is known for? Through the years McDonalds has added a pit new features to their menu like a wider selection in desserts, a value menu, and select new refreshing healthier choices to their fast food chain.But the question now is, how can they further cut the calories from these meals? Yes, McDonalds has gained a fine attentiveness in the fast food industry for upgrading to healthier choices, but now the kids menu may compulsion some revamping on their own. If the regular menu can provide healthier choice selections like salads, little than 400 calories, and weight watcher approved items, what can they do about happy meals? A solution to providing a healthier selection is to offer a more beneficial meal that kids can enjoy.orchard apple tree bags, celery sticks, carrots, reduced milk, baked instead of fried items and healthier meat. Those are just a couple of suggestions to an issue that is ea sy to solve. The main purpose is to change the world one step at a time, and healthier living for is the new road to take. The Variables Local societies are becoming more health sense of right and wrong and looking for healthier options when going out to eat. Even though McDonalds did not follow the fashionable approach by luring people in through the use of famous celebrities, people felt that pass toys with their Happy Meals were unacceptable.The variables in a research scenario are considered to be independent (IV) and dependent variables (DV). In this research scenario the independent variables are the food and the marketing strategy, while the amount of calories and interest of the children are the dependent variables. many another(prenominal) children were attracted to McDonalds Happy Meals for the toy they got with it and this is what their marketing strategy revolved around. In April 2012, The Times released the article Why were eating fewer happy meals.The articles mai n focus was McDonalds use of toys with their Happy Meals and the use of a clown who is hell-bent on the creepy mission of luring children into McDonalds, where theyll be fattened up and primed for a smelltime of regular fast-food dining visits (Tuttle, 2012, p. 1). Along with improving their Happy Meals, McDonalds has also changed their marketing strategy. They still offer the toys but it is no longer their main focal point. Instead they now show Ronald McDonald playing around, participating in healthy activities and proclaiming that a healthier life style is a lot of fun.