Economic constraints Essay

As part of my applied business GCSE, I project been asked to comp be ii different companies. The two companies I am going to compare are Nike and McDonalds. Nike is an LTD, man McDonalds is a franchise. At the end of this course I aim to get a ruin understanding of how businesses run.The business location (McDonalds)Most of McDonalds earliest eating houses were opened in the UK during the 1970s, many customers were will to travel miles to visit them. This specific McDoands is located in archway (N19)McDonalds believe that their customer convience & question are the things that drive force behind McDonalds restaurants and locations. Such development has led to new McDonalds in sites as varied as cross-channel ferries, a bowling alley and Londons actor County Hall. The Company is committed to responsible growth, and works closely with local planning officers and community groups when developing a new restaurant.When McDonalds decide to open a new restaurant, it is considered as a long-term proposition. For McDonalds, local association is a key factor to choosing new locations. McDonalds relies on discussions with local managers who are involved at the grass roots level with their local communities.Key customers & competitors. (McDonalds)McDonalds are one of the leading providers of truehearted service food globally. In the UK, the company has 1,250 restaurants around 500 of which are franchised operations. Seen as how McDonalds are a very big and successful franchise, they are bound to have competitors such asMcDonalds are one of the only franchises to have a goal of no more than two complaints per restaurant per month. development Business Objects to spot problems early, such as staffing levels, some 500 salt aways have achieved zero complaints for more than two months.In McDonalds, customer service is improved by information from the three Mystery Shopper visits to each restaurant monthly. This information includes, amongst other criteria, whether or not there was a friendly greeting, whether the server was wearing a name badge, as well as the overall cleanliness of the restaurant.Some of McDonalds external find outs may hit the way that the business is managed and run. For example, if there were complaints being made about the level of pay for its workers then McDonalds might have to respond to this. Even though it could be argued that the workers demands are not an external influence the company would still face pressure to make judgments about the nature of its decision-making.The business location (Nike)Nike are known worldwide and have many stores throughout different countries, these include ofAustria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Israel, Italy, Netherlands, Norway, Poland, Portugal, Russian federation, Slovakia, Slovenia, conspiracy Africa, Spain, Sweden, Switzerland, Turkey, UK and Ireland.In Nikes case, it is very important that all of their locations suit t o their liking because Nike aims to get out of their store locations including, profit and popularity. Before building a new store, Nike may need to take into account the undermentioned factor.